Laggards - The reason they buy touchtone phones is because they can't buy rotary

Seth Godin puts out another noteworthy post "When in doubt, draw a bell curve." In it, he references this image:

During Simon Sinek's TED Talk, Start with Why, he draws this image and uses this post's humorous title about 11 minutes in. Both links in this post are worth your time.

I'm looking for Innovators and Early Adopters with Lean Business Intelligence. No one else gets it, yet. Its a simple fact.