Focusing on the Wrong Thing...

 A Lockheed aircraft crashed into the Florida Everglades in 1972 - over 100 people died. The story is summarized in "Business Intelligence in Microsoft SharePoint 2013." An unlikely place for a plane crash story? Not really, its a natural fit.

Business Intelligence (BI) helps keep managers focused, and when BI is properly deployed it keeps them accountable. Severely unfocused businesses don't survive; like those striving for sales growth with little regard for profitability or cost cutting to reach short term goals. These are common business missteps caused by a lack of focus on what's really important. BI can help keep these mistakes in check. 

The story of Eastern Airlines Flight 401 can be found here. The pilots were distracted by a burnt out light bulb. While trying to solve the bulb problem the autopilot disconnected and the aircraft lost altitude. Distraction led to disaster. Nothing intentional, simple distraction. Once they realized what they should have been focused on - too late...

While drive, how often does texting, phone calls, eating, drinking or music, take the place of the most important thing we should be focused on? Countless numbers have perished because of a simple lack of focus.